Who are the workshops for?

The workshops are for tourism businesses with or without experience in the China market.

About

ATEC has partnered with National Foundation for Australia-China Relations for workshops in each state and territory with expert facilitators to unpack 'China Host'. Equipped with the knowledge and tools to navigate the preferences and expectations of the modern Chinese traveller to thrive in the evolving tourism industry. 

Workshops Overview

ATEC in partnership with National Foundation Australia-China Relations is excited to deliver national 'China Host' workshops to be held nationally across each state starting from 27th February 2025 kicking off in ACT. 

The workshops will include a full day of unpacking 'China Host' modules with the program focusing on culture, service, product and trade engagement. 

One of ATEC's key goals is to enhance engagement with the Chinese visitor market and strengthen tourism businesses in showcasing their unique destinations and experiences more confidently. 

The full list of event details is listed below:  

Location Date
Canberra, Australian Capital Territory 27th February 2025 (Open)
Darwin, Northern Territory 10th March 2025 (Open)
Perth, Western Australia Workshop 1
22nd July 2025 
Margaret River, Western Australia Workshop 2 24th July 2025
Melbourne, Victoria Workshop 1 19th August 2025
Geelong and Bellarine, Victoria Workshop 2 21st August 2025
Western Sydney, New South Wales Workshop 24th September 2025
Tasmania Workshop 15th October 2025
Adelaide Hills, South Australia Workshop TBC October 2025 
Cairns, Queensland Workshop 19th November 2025

For any other questions please contact ATEC Team: [email protected]

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