ATEC's National 'China Host' Workshops
ATEC's national 'China Host' workshops delivered in-person for each State and Territory to support Australian tourism businesses to strengthen their knowledge about the Chinese inbound market.
Who are the workshops for?
The workshops are for tourism businesses with or without experience in the China market.
About
ATEC has partnered with National Foundation for Australia-China Relations for workshops in each state and territory with expert facilitators to unpack 'China Host'. Equipped with the knowledge and tools to navigate the preferences and expectations of the modern Chinese traveller to thrive in the evolving tourism industry.
Workshops Overview
ATEC in partnership with National Foundation Australia-China Relations is excited to deliver national 'China Host' workshops to be held across Australia in each state and certain regions starting from 27th February 2025 kicking off in ACT.
The workshops will include a of unpacking 'China Host' modules with the program focusing on culture, tailoring products and services, digital marketing plus engaging with trade and distribution channels.
One of ATEC's key goals is to enhance engagement with the Chinese visitor market and strengthen tourism businesses in showcasing their unique destinations and experiences more confidently.
The full list of event details is listed below:
| Location | Date |
|---|---|
| Canberra, Australian Capital Territory | 27th February 2025 (Closed) |
| Darwin, Northern Territory | 10th March 2025 (Closed) |
|
Perth, Western Australia Workshop 1 |
22nd July 2025 (Open) |
| Margaret River, Western Australia Workshop 2 | 24th July 2025 (Open) |
|
Melbourne, Victoria Workshop 1 |
27th August 2025 (Open) |
| Geelong, Victoria Workshop 2 | 28th August 2025 (Open) |
| Port Stephens, New South Wales Workshop | 24th September 2025 |
| Launceston, Tasmania Workshop | 15th October 2025 |
| Adelaide Hills, South Australia Workshop | 23rd October 2025 |
| Cairns, Queensland Workshop | 19th November 2025 |
For any other questions please contact ATEC Team: [email protected]
These workshops are proudly brought to you by
