Who is the program for?
For tourism operators of all sizes with or without experience in catering to this market.
About
This practical, evidence-based course is delivered by Welcome With Pride - Australia’s first LGBTIQ+ inclusive tourism training.
The majority of LGBTIQ+ guests hold back from simple acts like holding hands, using their pronouns, or checking in as a couple due to a lack of proactive inclusivity from tourism operators. Expectations are evolving, with LGBTIQ+ travellers actively choosing businesses that have a genuine, proven commitment to inclusivity. In fact, 96% of LGBTIQ+ travellers prefer to book a Welcome With Pride experience over other options.
This course provides essential knowledge to provide inclusive guest experiences and authentically market to this high-value segment, in turn attracting LGBTIQ+ travelers, building loyalty, and becoming a leader in LGBTQ+ inclusive tourism.
Stand out as an inclusive destination
Get ready to commit to inclusivity with Australia's first LGBTIQ+ verified tourism training! Start your e-learning journey today and unlock the skills to authentically engage this high-value market. Plus, enjoy a complimentary 15-minute coaching call (available to participants with 100% course completion) to help you maximise your inclusive efforts. Stand out as a business that truly welcomes all—enroll now and lead the way in inclusive tourism!
Founder & Director, Charlie Douty
Welcome With Pride Inclusive e-learning training
Module 1: Understanding LGBTIQ + Communities and Travel Anxieties (10 minutes)
- Learn about diverse sexualities, genders & identities.
- Listen to the anxieties LGBTIQ+ travelers face
- Prevent unintentional mistakes that alienate guests
- The business case for LGBTIQ+ inclusive tourism
Module 2: How to use inclusive language (15 minutes)
- Learn best practices for pronouns & inclusive language
- Build confidence with real-life tourism scenarios
- Support trans guests with dead passports and bathroom access
Module 3: Next Steps (5 minutes)
- Learn how to avoid tokenism and pink washing
- Understand how to authentically market to LGBTIQ+ visitors
- Learn how to be an active ally
What the Industry Says
Many tourism operators across Australia have praised the Welcome With Pride program for its insightful content and real-world applicability. It's more than just training—it's a commitment to inclusivity that resonates with both travellers and industry partners.
Need training for your whole team?
Each training license is valid for individual use only that can't be shared amongst others or used for team training. Group packages for multiple licenses are available when purchased directly from Welcome With Pride in making it easier to get your whole team trained. Plus, each enrolment includes a complimentary 15-minute coaching call to guide your inclusive journey. Enquire about group packages here.
Ready to take the next step? Enroll today and lead the way in inclusive tourism!
WWP T&Cs
• Each training license purchase provides a single, non-transferable license, valid for use by one individual only.
• Training materials, access links, and login credentials must not be shared, distributed, sublicensed, or transferred to any other person, including employees, colleagues, or external entities.
FAQ's
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We want to train our customer-facing staff in inclusivity. How do we do that?
That’s fantastic! 88% of LGBTIQ+ visitors say staff inclusivity training is essential for a welcoming experience. Purchase multiple training licenses by contacting Welcome With Pride directly. The more you buy, the larger the discount!
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Can I share my training login details with multiple staff?
No, this would breach our terms and conditions. Upon purchase, you agree to our terms which strictly restrict one license to one person.
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What is the difference between the Welcome With Pride Accreditation and this training?
This training introduces some of the fundamentals of inclusive tourism. The accreditation provides streamlined step-by-step guidelines on how to create inclusive experiences and authentically market to LGBTIQ+ guests.
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Will I receive a certificate?
No, however the Welcome With Pride Accreditation provides logo assets to promote that your business has been verified for your proven commitment to LGBTIQ+ inclusivity. This training is the first step to accreditation.
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Why is this needed? We treat everyone the same.
Unfortunately, 60% of LGBTIQ+ guests hide their gender or sexuality on holiday in Australia. Treating everyone the same is not an inclusive experience. Whilst you may value inclusivity, your business may not feel outwardly inclusive to LGBTIQ+ visitors. Inclusion and belonging requires proactive commitment and explicit support. The Welcome With Pride Accreditation guides you towards inclusive tourism and is built on research where LGBTIQ+ travellers have ranked what is most important to them.
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What are the benefits of Welcome With Pride Accreditation
96% of LGBTIQ+ visitors prefer to book a Welcome With Pride Accredited experience. Accreditation proves your genuine commitment to LGBTIQ+ inclusivity earning the trust, loyalty and bookings from LGBTIQ+ visitors.
Testimonials
Hear what our attendees had to say...
“Welcome With Pride’s insights were invaluable, grounded in robust research and provided us with a clear understanding of the opportunities in this space. The training is expertly structured with highly interactive exercises. Welcome With Pride has equipped us with a clear, actionable pathway to attract LGBTIQ+ visitors and build WA's reputation as a leading inclusive destination. I highly recommend Welcome With Pride’s programs.”
Chris Amson, Director Digital and Content, Tourism Western Australia
“Welcome With Pride e-learning helps us stay at the forefront of guest expectations and ensures that our team members consistently deliver a warm welcome for LGBTQ+ guests every time. The research that backs up the materials gives a deep level of authenticity that most other programs lack.”
Mary Hogg, Hilton Regional HR Director
““Since completing the training, we’ve seen a real shift—our team now proactively avoids assumptions and ensures all guests feel truly welcome proactively avoids assumptions and ensures all guests feel truly welcome. Our guest communications are more inclusive, and staff confidence in using inclusive language has grown.””
“The training scenarios tailored to the industry were particularly impactful—it gives the team the chance to practice what they've learned a real-life setting. The statistics and stories in the training helped create real sense of empathy and understanding, which is crucial for building those authentic guest experiences. ”
Nathan Kengike, Hilton West Hotel, Sydney
“Welcome With Pride’s training was informative, practical, and industry specific. The real-life hospitality examples made it easy to apply, and now feel empowered to ensure all guests feel comfortable being themselves. The training gave us clarity on key terminology, practical for implementation, and a deeper understanding of LGBTIQ+ travel experiences.”
Olivia and Trey, Karridale Cottages, Margaret River
“The Welcome With Pride e-learning was eye-opening and incredibly practical. Before this course, I was concerned about accidental microaggressions. The e-learning provided an encouraging, safe space learn about and apply inclusivity in a tourism setting. It prompted me reflect on overlooked areas, such as gendering in booking forms, to immediate improvements towards authentic inclusivity.”
Carly Bussenschutt, Stowaway, Kangaroo Island
Pricing options
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Purchase Now
$60.00
ATEC Members
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Purchase Now
$80.00
Non-Members
