Who is the program for?

This program is a comprehensive introduction to engaging with Thai travellers in Australia, designed for busy tourism professionals looking to enhance their understanding of this emerging market.

About

The Thailand Host program is designed for tourism operators, with or without experience with the Thai market. It features three online modules: Market & Culture Ready, Product & Service Ready and Trade Ready. These modules help you understand the Thai market, traveller expectations, and how to deliver exceptional, personalised experiences that create lasting memories. You'll also gain insights into distribution fundamentals and key trends in inbound tourism from Thailand. 

Program overview

Thailand Host is an online, self-directed eLearning course.

Module 1 – Market & Culture Ready

This module covers:

  • Overview of Thailand, including regions and population
  • Insights into Thai culture and behaviours
  • Overview of the Thailand travel market and key opportunities
  • Traveller motivations and expectations
  • How Thai travellers use technology to shape their experiences


Module 2 – Product & Service Ready 

In this module, you'll learn how to tailor your products and services for Thai travellers by:

  • Customising your product or experience to meet Thai customer expectations
  • Evaluating key aspects of service quality and their impact on the customer experience
  • Adapting your business and offerings to deliver exceptional experiences
  • Reviewing and adjusting payment systems to cater effectively to Thai travellers

 

Module 3 – Trade Ready 

This module equips you with the knowledge and strategies to effectively market and distribute your products to the Thailand market by focusing on:

  • Digital and social marketing to attract Thai travellers
  • Understanding the Thailand distribution system and how to sell your products to the market
  • Identifying and collaborating with the right channel partners for market success
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Inclusions

Thailand Host learners receive access to:

  • Thailand Host Handbook

    Your supplementary guide to becoming Thailand Ready.

  • Support & Community

    Comment and ask questions on the discussions board, share experiences and advice on the community page.

  • Instant recognition

    Graduates receive ATEC's 'Thailand Host' digital badge to show their knowledge and readiness to service the Thailand inbound market.

Pricing options

ATEC Members receive 50% discount, $150 per person. Enter your exclusive coupon code on registration.

FAQ's

  • I’m an ATEC member, where do I find my exclusive coupon code?

    ATEC Members have received this via direct email, all coupon codes are also listed under the Training tab on the atec website (you must be logged in to view). If you are unsure of membership status, please email: [email protected]

  • I’m unsure if I’m an ATEC member, what do I do?

    Please do not register as an ATEC member if you are unsure, this could result in you being charged for the full cost of the program. Instead, email [email protected] to check.

  • Does my progress automatically save?

    Yes, each time you login your progress is automatically saved, returning you to the same spot you last visited.

  • How do I graduate and receive my digital badge?

    To graduate, you must have completed all lessons across the 3 learning modules. The survey is optional, but your feedback is greatly appreciated. Your digital badge will be emailed to you automatically, if you do not receive this, please email [email protected]

  • Is ATEC’s elearning compatible with mobile devices?

    Yes, the website platform performs very well with any mobile device. The site has a responsive design so you can view fonts, menus, images and videos clearly.

This program is proudly brought to you by

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