Who is the program for?

The program is for tourism operators large or small, with or without experience in theChina market.


The China Host program is designed to take you on a three-module journey to build your confidence in the China market. The program assists you to undertsand the Chinese market opportunity and Chinese traveller expectations so that you can decide if this is a market that you would like to attract, serve and sustain within your business.  

Program overview

China Host is an online, self-directed eLearning course.

Module 1 – Market & Culture Ready

  • Learn about the China market, current state of play, country snapshot including contemporary society and culture. Key outbound travel characteristics and trends.

Module 2 – Product & Service Ready 

  • Become product ready and tailor your offering to meet the specific service expectations of the modern Chinese traveller and Chinese payment systems.

 Module 3 – Trade Ready 

  • Understand the influence of digital and social media marketing, the Chinese travel distribution system and working with online channel partners. 
China Host Logo & Image


China Host delegates receive access to:

  • China Host Handbook

    Your supplementary guide to Chinese inbound tourism.

  • Support & Community

    Comment and ask questions on the discussions board, share experiences and advice on the community page.

  • Instant recognition

    Graduates receive ATEC's 'China' Host digital badge to show their commitment and readiness to service the market.

Pricing options

ATEC Members receive 50% discount, $150 per person. Enter your exclusive coupon code on registration.


  • I’m an ATEC member, where do I find my exclusive coupon code?

    ATEC Members have received this via direct email, all coupon codes are also listed under the Training tab on the atec website (you must be logged in to view). If you are unsure of membership status, please email: [email protected]

  • I’m unsure if I’m an ATEC member, what do I do?

    Please do not register as an ATEC member if you are unsure, this could result in you being charged for the full cost of the program. Instead, email [email protected] to check

  • Does my progress automatically save?

    Yes, each time you login your progress is automatically saved, returning you to the same spot you last visited

  • How do I graduate and receive my digital badge?

    To graduate, you must have completed all lessons across the 3 learning modules. The survey is optional, but your feedback is greatly appreciated. Your digital badge will be emailed to you automatically, if you do not receive this, please email [email protected]

  • Is ATEC’s E-learning compatible with mobile devices?

    Yes, the website platform performs very well with any mobile device. The site has a responsive design so you can view fonts, menus, images and videos clearly.

This program is proudly brought to you by

ATEC logo
Tourism Australia logo