Who is the package for?

The package is for all learners ready to embrace GenAI to transform their business and consumer experiences

About

Recognising a strong appetite among our industry to continue exploring Generative AI, ATEC with renowned expert Christian Watts from Magpie Travel is back to deliver a tailored, 3-part learning journey designed specifically for tourism businesses. This adaptive program will guide you through the GenAI landscape, equipping you with practical knowledge and tools to stay competitive and innovative in an ever-evolving tourism industry.


Each module in this Training Program is being recorded to enable you to purchase and take the course at a date that works best for you. 

Package Overview

AI-Powered Tourism: A Digital Edge for Operators is a flexible online training package, allowing participants to choose from up to three individual modules or complete the full series.

Module 1: AI for Research, Information & Competitive Intelligence

Session Overview: This session focuses on using AI as a powerful analytical tool to gain a competitive edge. You will learn how to leverage AI to analyse market trends, inform your pricing and contracting strategies, and understand your competitors' positioning in granular detail.

What You'll Learn:

  • Competitive Analysis: Learn to analyse your competitors by providing AI with text from their websites, brochures, and public reviews. Use prompts to summarize a competitor's offerings, identify their value proposition, and compare their products and marketing strategies to your own.

  • Smarter Contracting: Understand how to use AI to draft, summarise, and identify key clauses in standard industry contracts, helping to streamline your operations and reduce risk.

  • Customer Insights: Learn to copy-paste customer reviews from sites like TripAdvisor or Google into the AI and ask it to summarize key themes, identifying what customers value most in your sector.

Tools Covered:

  • Core LLMs with strong analytical capabilities (e.g., ChatGPT, Perplexity)

  • Public review sites and competitor websites

Delivery Date: Thursday, 21st August

Recording available for purchases after this date.


Module 2: Develop Your Business Plan and Brand with a Custom AI

Session Overview: Move from analysis to creation. In this module, you will learn to use AI as a strategic partner to define your business identity and build a long-term plan for success. We will then embed this core strategy into a custom AI assistant that your whole team can use.

What You'll Learn:

  • Establish Your Brand Identity: Use AI as a creative consultant to develop a unique brand voice, create a style guide, and define your core messaging.

  • Draft a Comprehensive Business Plan: Learn prompts to have the AI act as a consultant, helping you draft a simple business strategy, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and a plan for new service offerings.

  • Build Your Custom AI Assistant: In a step-by-step, no-code process, we will create a private AI assistant. You'll learn to give it instructions and upload your new business plan and brand guide, creating a "brand expert" GPT.

  • Enable Your Team: Discover how your new custom AI can be used to generate on-brand communications, assist in writing grant applications, and help draft pitches for new business, ensuring consistency and efficiency.

Tools Covered:

  • Core LLM with Custom GPT feature (e.g., ChatGPT Plus)

Delivery Date: Thursday, 4th September

 

Module 3: Sell Your Business Using AI to Enhance and Optimise Marketing

Session Overview: This session will introduce the marketing and sales support available through AI tools to enhance the way you sell your products to key markets. Learn to create compelling content, reach international audiences, and craft the perfect pitch.

What You'll Learn:

  • AI-Powered Marketing Campaigns: Use the AI as a co-pilot to create a wide range of marketing assets. We'll generate a month's worth of social media post ideas, write compelling email marketing copy, and draft scripts for short promotional videos.

  • Advanced Pitching: Learn how to use AI to research potential clients and tailor your sales pitches to their specific needs and interests, increasing your chances of success.

  • Effortless Translation: Explore how to use AI for high-quality translation of your marketing materials, website content, and customer communications, allowing you to confidently engage with international markets.

  • Optimize and Refine: Discuss how to take insights from customer questions and marketing campaign performance to continuously update and improve your sales strategy and messaging.

Tools Covered:

  • Core LLMs (e.g., ChatGPT, Gemini)

  • AI-powered translation and content creation tools

Delivery Date: Thursday, 18th September  

 

genAI Logo & Image

Inclusions

Harnessing genAI participants will gain:

  • Generative AI Expertise

    Renowned expert tailoring his wealth of knowledge for the tourism industry.

  • Support & Community

    Comment and ask questions throughout the sessions, share common experiences and perceptions of AI

  • Focused AI Workshops

    Digital interactive workshops emphasizing on the engagement and implementation of GenAI

Pricing options

Includes GST.

This package is proudly brought to you by

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Magpie Travel logo