Module 1: AI for Research, Information & Competitive Intelligence

Session Overview: This session focuses on using AI as a powerful analytical tool to gain a competitive edge. You will learn how to leverage AI to analyse market trends, inform your pricing and contracting strategies, and understand your competitors' positioning in granular detail.

What You'll Learn:

• Competitive Analysis: Learn to analyse your competitors by providing AI with text from their websites, brochures, and public reviews. Use prompts to summarize a competitor's offerings, identify their value proposition, and compare their products and marketing strategies to your own.

• Smarter Contracting: Understand how to use AI to draft, summarise, and identify key clauses in standard industry contracts, helping to streamline your operations and reduce risk.

• Customer Insights: Learn to copy-paste customer reviews from sites like TripAdvisor or Google into the AI and ask it to summarize key themes, identifying what customers value most in your sector.

Tools Covered:

• Core LLMs with strong analytical capabilities (e.g., ChatGPT, Perplexity)

• Public review sites and competitor websites

Module 2: Develop Your Business Plan and Brand with a Custom AI

Session Overview: Move from analysis to creation. In this module, you will learn to use AI as a strategic partner to define your business identity and build a long-term plan for success. We will then embed this core strategy into a custom AI assistant that your whole team can use.

What You'll Learn:

• Establish Your Brand Identity: Use AI as a creative consultant to develop a unique brand voice, create a style guide, and define your core messaging.

• Draft a Comprehensive Business Plan: Learn prompts to have the AI act as a consultant, helping you draft a simple business strategy, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and a plan for new service offerings.

• Build Your Custom AI Assistant: In a step-by-step, no-code process, we will create a private AI assistant. You'll learn to give it instructions and upload your new business plan and brand guide, creating a "brand expert" GPT.

• Enable Your Team: Discover how your new custom AI can be used to generate on-brand communications, assist in writing grant applications, and help draft pitches for new business, ensuring consistency and efficiency.

Tools Covered:

• Core LLM with Custom GPT feature (e.g., ChatGPT Plus)

Module 3: Sell Your Business Using AI to Enhance and Optimise Marketing

Session Overview: This session will introduce the marketing and sales support available through AI tools to enhance the way you sell your products to key markets. Learn to create compelling content, reach international audiences, and craft the perfect pitch.

What You'll Learn:

• AI-Powered Marketing Campaigns: Use the AI as a co-pilot to create a wide range of marketing assets. We'll generate a month's worth of social media post ideas, write compelling email marketing copy, and draft scripts for short promotional videos.

• Advanced Pitching: Learn how to use AI to research potential clients and tailor your sales pitches to their specific needs and interests, increasing your chances of success.

• Effortless Translation: Explore how to use AI for high-quality translation of your marketing materials, website content, and customer communications, allowing you to confidently engage with international markets.

• Optimize and Refine: Discuss how to take insights from customer questions and marketing campaign performance to continuously update and improve your sales strategy and messaging.

Tools Covered:

• Core LLMs (e.g., ChatGPT, Gemini)

• AI-powered translation and content creation tools