Who is the program for?

This program is a comprehensive introduction to engaging with Fillipino travellers in Australia, designed for busy tourism professionals looking to enhance their understanding of this emerging market.

About

The Philippines Host program is designed for tourism operators, with or without experience with the Philippine market. It features three online modules: Market & Culture Ready, Product & Service Ready and Trade Ready. These modules help you understand the Philippine market, traveller expectations, and how to deliver exceptional, personalised experiences that create lasting memories. You'll also gain insights into distribution fundamentals and key trends in inbound tourism from Philippines. 

Program overview

Philippines Host is an online, self-directed eLearning course.

Module 1 – Market & Culture Ready

This module covers:

  • Overview of Philippines, including regions and population
  • Insights into Philippine culture and behaviours
  • Overview of the Philippine travel market and key opportunities
  • Traveller motivations and expectations
  • How Filipino travellers use technology to shape their experiences


Module 2 – Product & Service Ready 

In this module, you'll learn how to tailor your products and services for Filipino travellers by:

  • Customising your product or experience to meet Filipino customer expectations
  • Evaluating key aspects of service quality and their impact on the customer experience
  • Adapting your business and offerings to deliver exceptional experiences
  • Reviewing and adjusting payment systems to cater effectively to Filipino travellers

 

Module 3 – Trade Ready 

This module equips you with the knowledge and strategies to effectively market and distribute your products to the Philippine market by focusing on:

  • Digital and social marketing to attract Filipino travellers
  • Understanding the Philippine distribution system and how to sell your products to the market
  • Identifying and collaborating with the right channel partners for market success
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Inclusions

Philippines Host learners receive access to:

  • Philippines Host Handbook

    Your supplementary guide to becoming Philippines Ready.

  • Support & Community

    Comment and ask questions on the discussions board, share experiences and advice on the community page.

  • Instant recognition

    Graduates receive ATEC's 'Philippines Host' digital badge to show their knowledge and readiness to service the Filipino inbound market.

Pricing options

ATEC Members receive 50% discount, $150 per person. Enter your exclusive coupon code on registration.

FAQ's

  • I’m an ATEC member, where do I find my exclusive coupon code?

    ATEC Members have received this via direct email, all coupon codes are also listed under the Training tab on the ATEC website (you must be logged in to view). If you are unsure of membership status, please email: atec@atec.net.au

  • I’m unsure if I’m an ATEC member, what do I do?

    Please do not register as an ATEC member if you are unsure, this could result in you being charged for the full cost of the program. Instead, email atec@atec.net.au to check.

  • Does my progress automatically save?

    Yes, each time you login your progress is automatically saved, returning you to the same spot you last visited.

  • How do I graduate and receive my digital badge?

    To graduate, you must have completed all lessons across the 3 learning modules. The survey is optional, but your feedback is greatly appreciated. Your digital badge will be emailed to you automatically, if you do not receive this, please email training@atec.net.au

  • Is ATEC’s elearning compatible with mobile devices?

    Yes, the website platform performs very well with any mobile device. The site has a responsive design so you can view fonts, menus, images and videos clearly.

This program is proudly brought to you by

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