Program overview

The Japan Host program is online and interactive, learning is completely self-paced

Module 1: Market & Culture Ready

  • Japanese market snapshot 
  • Japan's culture and customer service expectations 

Module 2: Product & Service Ready

  •  Today's Japanese traveller
  • Destination promotion 
  • Getting product ready for Japan 
  • Service quality: product delivery

Module 3: Trade Ready

  •  Japanese tour segments 
  • Traveller purchasing patterns
  • Japan’s travel distribution system & opportunities for promotion

Japan Host logo


Japan Host delegates receive access to:

  • Japan Host Handbook

    Your supplementary guide to service inbound Japanese travellers.

  • Industry case studies

    Advice from key industry experts, featuring case studies, videos and quotes.

  • Support

    Comment and ask questions on the discussions board, seek answers Expert mentoring available (at cost)

  • Advisory Group

    Market experts have contributed to the continuous development of the program, including Tourism Australia, State and Regional Tourism Organisations.

  • Tools & Resources

    Industry specific templates for all your business planning purposes.

  • Instant recognition

    Graduates receive a digital badge to showcase their readiness to service the Japanese market.

Pricing options

ATEC Members receive discounted pricing, please enter your exclusive coupon code to save 50%

This program is proudly brought to you by

ATEC logo
Tourism Australia logo