Defining AI Goals
Data Collection Techniques
Fostering Collaboration
Learn how to use AI as a practical research and strategy assistant — helping you gather insights faster, analyse markets more effectively and make stronger business decisions.
This first module is designed to help tourism professionals understand how today’s AI tools work in a practical business context and how to use them more effectively for research, analysis and strategic thinking.
Rather than treating AI like a simple search tool, this session shows participants how to structure stronger requests, uncover more useful insights and synthesise information quickly across markets, competitors and business opportunities.
Tourism businesses need to understand markets, trends, competitors and customer behaviour — but gathering and analysing that information manually can be slow. This module shows how AI can accelerate that work and support better-informed decision-making.
The session content is built around four practical areas designed to improve how participants use AI for insight generation and strategic thinking.
Understand how large language models work and why effective prompting matters when you want more commercially useful results.
Learn a structured formula for writing stronger AI requests using role, context, task and tone to improve output quality.
Explore how tools like Google Gemini can support faster competitive analysis across Australian and international tourism markets.
Gather and synthesise information from across the web in minutes to support planning, positioning and business strategy.
In Module 2, participants move from research into application — learning how to create a grounded AI assistant that understands their business, products, policies and brand.
Module 1 is the ideal place to start if you want to understand AI more clearly, improve how you prompt and research, and begin applying these tools in a way that is commercially useful for your business.