ATEC AI Accelerator for Tourism
Module 1: AI Strategy & Research
Learn how to use AI as a practical research and strategy assistant — helping you gather insights faster, analyse markets more effectively and make stronger business decisions.
Start using AI with more confidence and strategy
This first module is designed to help tourism professionals understand how today’s AI tools work in a practical business context and how to use them more effectively for research, analysis and strategic thinking.
Rather than treating AI like a simple search tool, this session shows participants how to structure stronger requests, uncover more useful insights and synthesise information quickly across markets, competitors and business opportunities.
Live online workshop
Attend in real time and ask questions during the session.
90-minute session
Designed for practical learning with immediate business relevance.
Replay access
Session recording available after the workshop.
Resources included
Useful prompts, examples and supporting materials.
What you’ll learn
Core skills and concepts
- how large language models work in a real-world business setting
- how to move from simple search to stronger AI prompting
- how to frame better requests for more useful outputs
- how to use AI for research, synthesis and analysis
- how AI can support faster strategic thinking in tourism businesses
Why this matters
Research and strategy are time-intensive
Tourism businesses need to understand markets, trends, competitors and customer behaviour — but gathering and analysing that information manually can be slow. This module shows how AI can accelerate that work and support better-informed decision-making.
What’s covered in Module 1
The session content is built around four practical areas designed to improve how participants use AI for insight generation and strategic thinking.
Topic 1
The fundamentals
Understand how large language models work and why effective prompting matters when you want more commercially useful results.
Topic 2
The RCTT method
Learn a structured formula for writing stronger AI requests using role, context, task and tone to improve output quality.
Topic 3
Deep research
Explore how tools like Google Gemini can support faster competitive analysis across Australian and international tourism markets.
Topic 4
Market synthesis
Gather and synthesise information from across the web in minutes to support planning, positioning and business strategy.
Who it’s for
Designed for tourism professionals
tourism operators and experience providers
accommodation businesses
sales, marketing and digital teams
destination and product managers
business owners wanting practical AI capability
professionals with no technical background
Included
What participants receive
- live access to the workshop
- session recording after the event
- practical examples relevant to tourism
- prompting structures and useful resources
- a stronger foundation for the next modules in the series
Module pricing
Register for Module 1
$150
ATEC Member
$200
Non-member
Continue the series
Next up: Module 2
In Module 2, participants move from research into application — learning how to create a grounded AI assistant that understands their business, products, policies and brand.
Build a stronger foundation for using AI in tourism
Module 1 is the ideal place to start if you want to understand AI more clearly, improve how you prompt and research, and begin applying these tools in a way that is commercially useful for your business.