Who is the package for?

The package is for all learners ready to embrace GenAI to transform their business and consumer experiences

About

From discovering a strong inclination from our learners to embrace GenAI technology. ATEC has partnered with renowned GenAI expert Christian Watts from Magpie Travel to craft a comprehensive 6-month learning and adoption journey tailored specifically for tourism businesses. Together, we'll navigate the landscape of GenAI, equipping you with the knowledge and tools necessary to thrive in the evolving tourism industry.

Package Overview

Harnessing GenAI for Your Business is an online tutorial package.

Module 1 – Introduction to Generative AI in Tourism

  • Understanding the basics of Generative AI and its relevance to tourism, prompt engineering, understanding hallucinations and generating company strategy and marketing plans. 


Module 2 – Content Creation and Marketing

  • Exploring AI in content generation and digital marketing including multi-modal tools for practical industry application. 


 Module 3 – Operational Efficiency and Automation

  • How AI is improving operational efficiency and back-office automation i.e. using assistants via ChatGPT API. 


 Module 4 – Multi-Modal AI

  • What is Multi-Modal AI and how are these GenAI tools commonly applied? 


 Module 5 – AI in Communication and Chatbots

  • Discovering the fundamentals of AI Chatbots, deep dive on set-up and expectations of performance.


 Module 6 – Enhancing Customer Experience

  • Making GenAI work for your customers and enhancing their overall experiences. 
  • Overview of course and discussion of best use cases. 
genAI Logo & Image

Inclusions

Harnessing genAI participants will gain:

  • Generative AI Expertise

    Renowned expert tailoring his wealth of knowledge for the tourism industry.

  • Support & Community

    Comment and ask questions throughout the sessions, share common experiences and perceptions of AI

  • Focused AI Workshops

    Digital interactive workshops emphasizing on the engagement and implementation of GenAI

Pricing options

Includes GST.

This package is proudly brought to you by

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